Pique Exposure was founded by Patrick Woods in Denver, Colorado. Woods has spent his career planning and executing results-driven marketing programs off experience, marketplace trends and data-infused analytics. His marketing philosophy has led to a sustainable marketing model for small businesses and franchises alike. As Managing Partner, Woods works with each client to develop an overarching strategy and corresponding marketing plan according to the defined business objectives. He then works with his team on a daily basis to manage the marketing execution and measure the results.

Preceding the launch of Pique Exposure, Woods was COO of Zu Media Group; a boutique online visual-media marketing company. Specializing in extending brand presence beyond traditional mediums and into interactive web, search, video and social channels, Patrick was responsible for the creative and strategic direction for the company and its clients. During his tenure, Woods was a founding member of SportZu.tv, a co-owned partnership of Zu Media Group and Interactive Marketing and Innovation. From scratch, the companies combined their assets to develop the video-based youth sports community focused on education, communication and entertainment for coaches, parents and athletes. At SportZu.tv, Woods wrote critical marketing strategy sections for its successful venture capital funding. Woods then continued with the company to manage its brand strategy, creative direction, partner relations and overall marketing execution.

Prior to being courted by Zu Media Group to join their team, Woods served as the VP of Marketing at Interactive Marketing and Innovation. It was here that Patrick honed his small business media and marketing expertise. Woods oversaw project management for each client and was instrumental in developing strategy, marketing plans and the monitoring parameters to evaluate each deliverable. While at Interactive Marketing and Innovation, Woods developed an outsourced marketing model with an exhaustive list of media and marketing specialists in which he uses readily to better serve his clients today.

Patrick was recruited by Interactive Marketing and Innovation while serving as Director of New Business Development at The Bonham Group, an international sports marketing, evaluation and sponsorship sales company. During his time at The Bonham Group, Woods actively worked with a team of marketing valuation experts to develop and enhance the company's marketing and sponsorship measurement methodologies. While at TBG, Patrick worked with a number of major corporate and property clients including: Kroenke Sports Enterprises; CITGO; the Atlanta Falcons; New York Life Insurance Company; Denver Public Schools; Piedmont Hospital, the Vancouver Canucks, PNC Bank, and the Indianapolis Colts. Patrick has evaluated more than 200 million dollars in marketing sponsorships.

A native of Pacific Palisades, California, Woods graduated from the University of Oregon with a Bachelor of Science in Business Administration and a minor in Computer Information Technology. Woods was recently inducted into the Chamber 100, a Denver Metro Chamber of Commerce program for up-and-coming business professionals.

Patrick is an outdoor enthusiast and when time permits, can be found in the mountains hiking, camping, climbing and skiing.